1. Online presence beyond social networks: A website offers a longer duration of the content you offer, in it you can show your work done, your review, history, business values, contact, write about what you know or want to transmit and all that will be kept within the user’s closest reach.
2. More control over content and brand: On their own website, an influencer has full control over their brand and content, which may not be the case on social media platforms.
3. Monetization: Through their website, an influencer can monetize their content in various ways, such as the sale of products or services, advertising, sponsorships, among others.
4. Credibility and professionalism: Having a website can increase the credibility and professionalism of an influencer. This can be especially useful when looking to attract sponsors or collaborations.
5. SEO: A well-optimized website can help an influencer become more visible on search engines, which can lead to greater reach and brand recognition.
6. Data Collection: With their own website, an influencer can collect data about their visitors (with their consent), which can be useful to better understand their audience and tailor their content accordingly.

In short, a website can provide an influencer with a more personalized and controlled platform to interact with their audience, monetize their content, and build their brand.